Our Story
Hi!
We're Demi & Daisy — the proud co-owners of The Jewellery Bar.
Our journey began in September 2022, when Demi took the leap into the growing trend of permanent jewellery. With a clear vision, she named us and laid the foundation for what would soon become a thriving small business. Just one month later, Daisy joined the team — and from that point, everything started to grow quickly!
Navigating both motherhood and entrepreneurship side by side, we’ve built TJB with a deep sense of passion, purpose, and partnership. With our combined backgrounds in the jewellery industry and a shared love for beautiful, meaningful pieces, we bring unique insight and experience to every customer interaction and every item we craft.
Since launching, we've celebrated not only the growth of our business but also the arrival of three new babies, bringing our total to five little ones between us! Being mums will always be our top priority — and it’s this mutual understanding and support that makes our partnership so strong. We give each other the space and flexibility to put family first, and it’s made our business even stronger.
We’re so incredibly proud of how far The Jewellery Bar has come in such a short time — and we're just getting started. Thank you for being part of our journey. We can't wait to continue doing what we love for many years to come!
With love,
Demi & Daisy
The Jewellery Bar
Our Mission
At The Jewellery Bar, we believe beautiful, lasting jewellery shouldn't come with a hefty price tag. That's why we specialize in permanent and handmade pieces crafted from 14k gold filled materials - offering the look, feel and durability of solid gold at a fraction of the cost. Our mission is to create accessible luxury that stands out, jewellery that's designed to last, made to be meaningful and crafted with care, without compromising on quality or style.
But our values go beyond aesthetics. We're passionate about giving back to the communities that inspire us. Wherever we can, we use our platform to support causes that matter. Most recently, we created 120 NAIDOC Week bracelets, with 100% of the proceeds donated to Waangkiny and Yorgum Healing Services—two incredible organisations supporting Aboriginal healing and storytelling. We’re already planning our next charity bracelet, set to launch later this year.
At The Jewellery Bar, every piece has a purpose—and we’re proud to stand for more than just style.
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